Privacy Policy
This privacy policy contains important information on who we are and how and why we collect, store, use and share any information relating to you in connection with your use of our website.
Our intent is to process any personal data in accordance with the General Data Protection Regulation (GDPR), and for the purpose of GDPR the data controller is KYND Limited, the principal place of business of which is Unit 3-4, The Grain Store, 70 Weston Street, London, SE1 3QH.
This website Privacy Policy sets out what kinds of personal data we may collect from you when you use the KYND website and how we will process that data.
KYND is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
What kind of information may we collect from you?
The personal data we collect about you depends on the particular activities carried out through our website. We may collect and process the following information:
· Your name and job title;
· Contact information including email address and company details;
· Demographic information such as postcode, preferences and interests;
· Details of any information, feedback or other matters you give us by phone, email, post or via social media;
· Your activities on, and use of, our website;
· Other information about your visit that is automatically collected by the website that may be relevant to customer surveys and/or offers.
How your personal data is collected:
We collect personal data from you:
• directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website, and
• indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in the section on ‘Cookies’ below.
What do we do with the information we gather?
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
· Internal record keeping.
· We may use the information to improve our products and services.
We may periodically communicate with you or send promotional emails about new products, special offers, services or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
Lawful basis of processing:
Under data protection law, we can only use your personal data if we have a proper reason, eg:
· where you have given consent;
· to comply with our legal and regulatory obligations;
· for the performance of a contract with you or to take steps at your request before entering into a contract, or;
· for our legitimate interests or those of a third party.
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests.
Marketing
We will use your personal data to send you updates (by email, text message, telephone or post) about our products or services, including exclusive offers, promotions, new products or services.
We have a legitimate interest in using your personal data for marketing purposes. This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
· contacting us at marketingteam@kynd.io
· using the ‘unsubscribe’ link in emails
We may ask you to confirm or update your marketing preferences if you ask us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell or share it with other organisations outside of KYND for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
Security
We have appropriate security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
We will notify you and any other applicable regulator of a suspected data security breach where we are legally required to do so.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
To whom may we disclose your information:
We may share your personal data with selected third parties, including business partners, suppliers, sub-contractors and distributors for the performance of any contract or arrangement we enter into with you, and for the purpose of analytics and search engine providers that assist us with the improvement and optimisation of KYND systems. We will also do so if required by law or for the purpose of legal enforcement.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us to do so.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at marketingteam@kynd.io
What Are My Rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions.
b) The right to access the personal data we hold about you.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to us using your personal data for a particular purpose or purposes.
g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
f) The right to withdraw consents. Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn.
If you would like to exercise any of those rights, please email, or write to us at Unit 3-4, The Grain Store, 70 Weston Street, London SE1 3QH. When contacting us please:
· provide enough information to identify yourself and any additional identity information we may reasonably request from you, and
· let us know which right(s) you want to exercise and the information to which your request relates.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. The UK’s Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint.
How long will we keep your personal data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) and purposes for which it was first collected. The appropriate retention period depends on a range of factors including the nature and sensitivity of the data, the purposes for which collected and any applicable legal factors.
How and where do we store or transfer your personal data?
We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Changes to this Privacy Policy
KYND may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from [01.03.2024].
How to contact us
You can contact us by post or email if you have any questions about this Privacy Policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
KYND Limited
Unit 3-4, The Grain Store, 70 Weston Street, London SE1 3QH
Email Address: marketingteam@kynd.io
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